Cart is empty More

Why you need to prepare your site for traffic spikes

11/26/2012 | Internet hosting |

Last month saw the US face its traditional Black Friday shopping day on November 23rd, when millions of people took to stores and hit the web in search of bargains. But this phenomenon is no longer limited to the States, as the day and its online-focused follow-up Cyber Monday become increasingly important occasions for retailers around the world.

For ecommerce firms, this might mean following the lead of major players such as Amazon and offering special promotions to draw in customers. But if you're doing this, it's vital your website is prepared for the spike in traffic such events bring.

An example of how not to do this was seen in Australia, where advertisers and stores planned a 24-hour sales drive through a special portal called Click Frenzy. They forecast one million hits over the period, but what they actually received were two million simultaneous hits as it kicked off, ZDNet reports.

This was too much for the site's servers, which failed to cope with the demand and were down for around three hours while engineers tried to find a more robust solution. However, this did not have to be the case, as there are things that can be done with your site design and servers to handle such traffic spikes.

One important step may be to ensure as much of your site as possible is cacheable, application architect Benno Rice told ZDNet. This reduces the amount of dynamic content that needs to be generated for each visitor and can hugely relieve the strain on your servers.

If pages can be valid for five minutes, for example, that's five minutes your server's not getting requests from that user, it was noted.

Aside from this, "there's the overall tuning of both your server, the execution environment for your application code and the database itself". Get these wrong and you could find many bottlenecks build up that could have a critical impact on your ability to deliver pages to users.

Here are 4 out of 12 reasons why you should choose

No contracts requires no contracts because we are confident that you will enjoy our flexible, fast and high performance servers which are completely dedicated to your needs. Hence, we have no obligations; you can cancel your dedicated server simply by not renewing it. This means your server will automatically expire on its expiry date. We only want you to stay because you are satisfied, not because a contract requires you to.

Native IPv6

IPv4 addresses are running out very quickly and preparing for native IPv6 is essential. We offer native IPv6 with all our servers by default, complete with reverse DNS. This means that our entire infrastructure is IPv6 supported. Dedicated servers with native IPv6 are truly future proof. We enable you to use your native IPv6 addresses instantly after your server activation.


Pay your invoices easily by adding SnelFunds to your SnelPanel account. You can add any amount higher than € 50 to your SnelFunds balance. Once you have transferred the amount to your SnelPanel account you can start paying your invoices without needing any of your cards. SnelFunds has lifetime validity and offers great bonuses.

Enterprise servers

Here at we are not using desktop machines but only the best servers from Supermicro and Dell which are designed to give you the best performance and to provide energy and space efficiency. Supermicro provides innovative and first-to market technologies and their motherboards are quality-built to maximize customer satisfaction. And Dell servers are built to accelerate performance and expandability but also to increase productivity. Our Dell servers perfectly meet to the most common requests and requirements of our customers.