Cart is empty More

Keep your site simple to avoid annoying customers

12/13/2012 | Internet hosting |

We've written before about what you need to do if you want to host a successful ecommerce site, but with interest in online shopping exploding around the world, there's always things you can do to improve your offering. Because it's so popular right now, it seems a lot of businesses assume all they need to do is set up a web server, create a few product pages and a checkout process and they'll be ready to take a slice of the income. But what many firms fail to realise is if they don't get this right, they'll annoy potential customers and drive them to competitors.

Common mistakes
One of the most common errors is making your site overly complicated, particularly in the checkout process.
No-one likes having to fill out pages and pages of forms in order to make a purchase. After all, we've all got better things we could be doing rather than typing information into a box time and again. In fact, a survey released this week by ecommerce software provider Postcode Anywhere revealed 39 per cent of consumers said this is one of their top three reasons for abandoning a shopping cart.

Add tools to help with this
Obviously, you can't cut these steps out altogether, but there are things you can do to make it as pain-free as possible. Postcode Anywhere recommended using autocomplete solutions that can predict what a user will type and fill it in for them, or add their complete address based on their postal code.

More than four-fifths of people surveyed said this had a positive impact on their experience, with 34% claiming it's more convenient, 18% stating it helps cut out address input errors and 8% thinking it makes a site more trustworthy.

Don't stop there
Obviously, there are other steps you need to take to make your website stand out from its rivals. Other key concerns raised by the survey includes security issues, so having a valid authentication certificate, using strong encryption and following payment card industry guidelines are also essential things you can do.

Above all, don't make the mistake of thinking ecommerce is easy - while there's certainly huge potential for growth, this will only come if you dedicate time and effort to giving your customers what they want.

Here are 4 out of 12 reasons why you should choose

Bandwidth pooling

Other providers require extra money for bandwidth you may not even need. differs from other providers by providing bandwidth pooling across all your servers at no extra cost. If your other servers have plenty of bandwidth left, we allow you to pool the bandwidth to another server that requires more. This enables you to save money and you can use your dedicated server more efficiently.

Excellent pricing is one of the most affordable hosting providers while we are using the very latest and most powerful hardware, especially when you consider freebies like a dedicated KVM over IP. We offer the best hosting deals and enable you to use the best operating systems and dedicated servers such as dual core, quad core, dual quad core, hexa core and dual hexa core at very affordable prices.

Native IPv6

IPv4 addresses are running out very quickly and preparing for native IPv6 is essential. We offer native IPv6 with all our servers by default, complete with reverse DNS. This means that our entire infrastructure is IPv6 supported. Dedicated servers with native IPv6 are truly future proof. We enable you to use your native IPv6 addresses instantly after your server activation.

Enterprise servers

Here at we are not using desktop machines but only the best servers from Supermicro and Dell which are designed to give you the best performance and to provide energy and space efficiency. Supermicro provides innovative and first-to market technologies and their motherboards are quality-built to maximize customer satisfaction. And Dell servers are built to accelerate performance and expandability but also to increase productivity. Our Dell servers perfectly meet to the most common requests and requirements of our customers.