Cart is empty More

New database aims to mitigate gTLD concerns

04/02/2013 | Internet hosting |

The regulator of the global web address market, the Internet Corporation for Assigned Names and Numbers (ICANN) has launched a new database that will let businesses register their brand names to protect their use as generic top-level domains (gTLDs).

This year is seeing a huge shift in the way firms will be able to create web addresses, as the old system of a few limited gTLDs, such as .com and .net, is set to be supplemented by hundreds of new suffixes due to a loosening of regulations. What this means is businesses will be able to choose from almost 2,000 new gTLDs when setting up their website, such as .bet, .web and .news.

However, companies will also be able to register their own brands as gTLDs, which has led to some concerns that third parties will also be able to buy up suffixes that could be used to harm another company's image.

Trade Mark Clearing House
Therefore, ICANN has launched the Trade Mark Clearing House (TMCH), which will keep track of any applications for domain names that use registered brands. This will notify businesses if anyone tries to register a gTLD that matches one of their trademarks.

One consultant on the project, Jonathan Robinson, told the BBC: "For example, if someone applies for the suffix Apple, Apple will be able to see what the website is selling - whether it is a local orchard or someone selling fake Apple computers."

Brand protection
The aim of the database is to give major brands more certainty about the new system in order to mitigate some of the most common concerns raised about the relaxing of gTLD rules. Brands will have to pay between $95 (€74) and $150 per year to register each of their trademark with the TMCH, but this could be a small price to pay for the peace of mind that the names won't be abused in the future by any opportunistic firms.

With the new gTLDs set to be one of the most significant changes to the world wide wide in many years, having such safeguards in place could be crucial to ensures it goes as smoothly as possible.

Here are 4 out of 12 reasons why you should choose

Bandwidth pooling

Other providers require extra money for bandwidth you may not even need. differs from other providers by providing bandwidth pooling across all your servers at no extra cost. If your other servers have plenty of bandwidth left, we allow you to pool the bandwidth to another server that requires more. This enables you to save money and you can use your dedicated server more efficiently.

Upgrade anytime

We offer additional flexibility by allowing you to upgrade your server at any time. You can upgrade your server without having to renumber your IP addresses or lose your data. All our dedicated servers come with hot swap drives, so the upgrades can often be done without any downtime.

Native IPv6

IPv4 addresses are running out very quickly and preparing for native IPv6 is essential. We offer native IPv6 with all our servers by default, complete with reverse DNS. This means that our entire infrastructure is IPv6 supported. Dedicated servers with native IPv6 are truly future proof. We enable you to use your native IPv6 addresses instantly after your server activation.


Pay your invoices easily by adding SnelFunds to your SnelPanel account. You can add any amount higher than € 50 to your SnelFunds balance. Once you have transferred the amount to your SnelPanel account you can start paying your invoices without needing any of your cards. SnelFunds has lifetime validity and offers great bonuses.